Company History
1972
Established in 1972 by Dr. Cai Yanping, Natural Beauty emerged from her commitment in beauty and health. Our one-stop service, integrating skin analysis, skincare services and product offerings, positions us as comprehensive experts in beauty and body care. With over half a century in research and development, our skincare line stands out, offering customized solutions backed by user evidence, physical evidence, and science for skin concerns. Committed to excellence in beauty, Natural Beauty serves as a skincare authority for beauty enthusiasts worldwide.
2000
Natural Beauty's first directly-operated store opened on Kunming Street, Wanhua, Taipei.
2002
Listed on the Main Board of the Hong Kong Stock Exchange, Natural Beauty has evolved into a leading brand across the Taiwan Strait.
2018
The Eastern Group and Natural Beauty have officially allied, becoming a dual-listed company in Hong Kong and Taiwan.
2023
Our directly-operated stores, situated in five-star hotels, are dedicated to enhancing the brand’s transformation, elevation, and market presence. Notably present in Hilton 5-star hotels and Jiashan Lintang Hotel. We’ve swiftly expanded across the Taiwan Strait and into Malaysia. Within merely two years, we’ve risen to be Taiwan’s largest and the world’s seventh-largest beauty SPA brand. Demonstrating our commitment to prestigious, we’ve invested NT$1 billion in crafting Taiwan’s most luxurious spa venue in Taichung's 7th redevelopment zone. Our accolades include numerous awards in both domestic and international cosmetics biotechnology. Acknowledging our extensive product range that spans from skincare to cosmetics essential oils, and diversified health products. Furthermore, our consistent quality has been highly recognized by winning the Yushan Award three times.
Future
REGAL CLUB & SPA is set to expand with over 30 locations throughout Taiwan, each nestled within five-star hotels to establish premier five-star clubs. Moreover, 2024 will see the opening of new sites at Yilan Toucheng Ocean Hot Spring and Regent Hotel.
Discover urban serenity with the new REGAL, where each SPA experience promises a journey of exquisite transformation and beauty.
─────────────────────Meet the Best Version of Yourself at REGAL!
2025
The new facade of REGAL CLUB & SPA at Silks x Jingying Hotel will be unveiled at the Eastern Group headquarters in the Linkou Media Park.
2020
Our directly-operated stores, situated in five-star hotels, are dedicated to enhancing the brand’s transformation, elevation, and market presence. Notably present in Hilton 5-star hotels and Jiashan Lintang Hotel. We’ve swiftly expanded across the Taiwan Strait and into Malaysia. Within merely two years, we’ve risen to be Taiwan’s largest and the world’s seventh-largest beauty SPA brand. Demonstrating our commitment to prestigious, we’ve invested NT$1 billion in crafting Taiwan’s most luxurious spa venue in Taichung's 7th redevelopment zone. Our accolades include numerous awards in both domestic and international cosmetics biotechnology. Acknowledging our extensive product range that spans from skincare to cosmetics essential oils, and diversified health products. Furthermore, our consistent quality has been highly recognized by winning the Yushan Award three times.